Take a look at this absolutely beautiful, all original,1969 Chevy Camero SS Convertible owned our friend, Dave Laurvick.
The Camaro's Birth
It’s no surprise that the Camaro was developed to capitalize on the overwhelming public response to the 1964 Ford Mustang. Chevrolet executives realized that the Corvair, the compact sporty car, would not be able to generate the sales volume of the Mustang due in part to its rear-engine design. Chevrolet saw a new, fast growing market where it could dominate sales with a competitive offering.
History of the Camaro
The Camaro was first shown at a press preview in Detroit, Michigan, on September 12, 1966, and then later that month in Los Angeles, California. The Camaro officially went on sale in dealerships on September 29, 1966, for the 1967 model year. The Camaro was touted as having the same conventional rear-drive, front-engine configuration as the Mustang. In addition, the Camaro was designed to fit a variety of power plants in the engine bay. The first-generation Camaro was available as a two-door coupé or convertible with 2+2 seating with a choice of six-cylinder and V8 engines.
Both the Mustang and Camaro gave birth to a new class of American sporty cars in the mid to late 1960’s. They were coupes with long hoods and short rear decks. Strong consumer demand for the new coupes brought in competitors such as the AMC Javelin, Chrysler's revamped Plymouth Barracuda, Dodge Challenger, and Pontiac Firebird. All of a sudden it was a very crowded marketplace.
Chevrolet produced 220,906 Camaros in 1967, 25,141 of which were convertibles. Chevrolet became a solid competitor in the new sports coupe segment with production of just short of 700,000 first-generation Camaros (1967-1969). About 9% of the first generation models were convertibles.
The racing and enthusiast market went wild over Camaro’s powerful V8 engines. The Z28 was headed for a Trans-Am racing championship, several dozen specially produced ZL-1 aluminum-engine Camaro coupes were providing thunderous thrills at drag strips, and a specially detailed RS/SS 396 Convertible popped up just in time to pace the 1969 Indy 500. No 1969 Camaro would ever become just another used car.
For 50 years, American sports car enthusiasts have had a love affair with the Camaro convertible. The sixth-generation model is poised to be one of the greatest convertibles ever, continuing to grow Chevrolet’s sporty car segment market share and sales leadership.
This segment written and published by our Littleton Cruise expert GM Columnist